Social Media Sizing

Properly sizing your social media graphic is essential when it comes to presenting your professional business! 

Size DOES matter! 

Sizing for Social Media is constantly changing, keeping everyone on their toes. 

One moment the photo or graphic you worked so hard on fits, and the next it doesn’t! UGH

While it’s easier to find what’s new in the world of fashion than it is finding the correct dimensions for social media sizing, we have put together a comprehensive list that will help you on your way to professional success.

Table of Contents 

Why is it important to have the correct dimensions on social media platforms? 

Most Frequently Used social media sizes. 

Instagram Sizing 

Facebook Sizing 

Linkedin Sizing 

Pinterest Sizing 

Google Sizing 

Twitter Sizing 

YouTube Sizing 

Tik Tok Sizing 

Why is it important to have the correct dimensions on social media platforms? 

Creating a brand that is unique and professional relies heavily on anything visual a business puts in front of their customers eyes.  To get the most bang for your buck – it’s essential to use original content and research tools that can help your social media reach its potential.


As a professional business – you’ve got to get your social media sizing correct! Have you ever posted something only to go back and see that it’s blurry, cut off or pixelated? That’s the unfortunate outcome when time isn’t taken to ensure photos, graphics and videos are sized correctly. 


When photos aren’t optimized for each social media channel, it can create a significant amount of work for you later when trying to develop a reliable brand.


Most frequently used social media sizes


For more detailed information about each of the social media image sizing, keep scrolling, but this section includes social media sizing that you use most often. 


Instagram Reel: 

1080 X 1920 

LindedIn Carousel Post

Image Ratio: 0.5:1

Twitter Header Size

1500 X 500

Tik Tok Video Size: 

1080 X 1920

Facebook Event Cover

1920 X 1005

Optimal Pin Size: 

1000 X 1500

Google Business Post Size: 

1024 X 576 

YouTube Thumbnail Size: 

1280 X 720


Instagram Sizing


Profile Photo: 320 x 320 px
Landscape post: 1080 x 608 px
Portrait post: 1080 x 1350 px
Square post: 1080 x 1080 px
Recommended image size: Width – 1080 px Height – between 566 – 1350 px
Thumbnail: 161 x 161 px
Stories: 1080 x 1920 px
Carousel Images: Width – 1080 px Height – between 566 – 1350 px
Landscape Ad: 1080 x 566 px
Square Ad: 1080 x 1080 px
Story Ad: 1080 x 1920 px
Instagram story reel: 1080 x 1920 px
Story Highlights Covers: 2000 x 2000 px / Aspect ratio: 1:1

Tips on using Instagram: 

  • Instagram is a place for sharing mainly videos and photos. Creativity and eye catching graphics are the way to go. 


Facebook Sizing



Profile Pic:

170 x 170 px

Cover Image:

851 x 315 px

Event Cover:

1920 x 1005 px

Posts / Timeline:

1200 x 638 px

Carousel Display:

1200 x 1200 px


1080 x 1920 px

Feed Ads:

1080 x 1080 px

Right column Ads:

1080 x 1080 px

Instant Articles:

1080 x 1080 px

Marketplace Ads:

1080 x 1080 px

Facebook Search:

1080 x 1080 px

Sponsored Messages:

1080 x 1080 px

Messenger Ads:

1080 x 1080 px

Messenger stories ads:

1080 x 1080 px


Tips on using Facebook:

  • Facebook is personal. People join and look at Facebook to catch up on what’s what in the news, their friend groups and their favorite businesses! 



Come back and visit us on May 1st to find full Linkedin and Pinterest Sizing guides! 

For now, please take advantage of our other blogs such as Vision Vs. Mission Statements! 

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