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Social Media Sizing

Properly sizing your social media graphic is essential when it comes to presenting your professional business! 

Size DOES matter!

Sizing for Social Media is constantly changing, keeping everyone on their toes. 

One moment the photo or graphic you worked so hard on fits, and the next it doesn’t! UGH

While it’s easier to find what’s new in the world of fashion than it is finding the correct dimensions for social media sizing, we have put together a comprehensive list that will help you on your way to professional success.

Table of Contents 

Why is it important to have the correct dimensions on social media platforms? 

Most Frequently Used social media sizes. 

Instagram Sizing 

Facebook Sizing 

Linkedin Sizing 

Pinterest Sizing 

Google Sizing 

Twitter Sizing 

YouTube Sizing 

Tik Tok Sizing 

Why is it important to have the correct dimensions on social media platforms? 

Creating a brand that is unique and professional relies heavily on anything visual a business puts in front of their customers eyes.  To get the most bang for your buck – it’s essential to use original content and research tools that can help your social media reach its potential.

 

As a professional business – you’ve got to get your social media sizing correct! Have you ever posted something only to go back and see that it’s blurry, cut off or pixelated? That’s the unfortunate outcome when time isn’t taken to ensure photos, graphics and videos are sized correctly. 

 

When photos aren’t optimized for each social media channel, it can create a significant amount of work for you later when trying to develop a reliable brand.

 

Most frequently used social media sizes

 

For more detailed information about each of the social media image sizing, keep scrolling, but this section includes social media sizing that you use most often. 

 

Instagram Reel:  1080 X 1920 
LindedIn Carousel Post Image Ratio: 0.5:1
Twitter Header Size 1500 X 500
Tik Tok Video Size:  1080 X 1920
Facebook Event Cover 1920 X 1005
Optimal Pin Size:  1000 X 1500
Google Business Post Size:  1024 X 576 
YouTube Thumbnail Size:  1280 X 720

 

 

Instagram Sizing

 

Profile Photo: 320 x 320 px
Landscape post: 1080 x 608 px
Portrait post: 1080 x 1350 px
Square post: 1080 x 1080 px
Recommended image size: Width – 1080 px Height – between 566 – 1350 px
Thumbnail: 161 x 161 px
Stories: 1080 x 1920 px
Carousel Images: Width – 1080 px Height – between 566 – 1350 px
Landscape Ad: 1080 x 566 px
Square Ad: 1080 x 1080 px
Story Ad: 1080 x 1920 px
Instagram story reel: 1080 x 1920 px
Story Highlights Covers: 2000 x 2000 px / Aspect ratio: 1:1

 

 

Tips on using Instagram: 

  • Instagram is a place for sharing mainly videos and photos. Creativity and eye catching graphics are the way to go. 

 

Facebook Sizing

 

Profile Pic: 170 x 170 px
Cover Image: 820 x 312 px
Event Cover: 1920 x 1005 px
Posts / Timeline: 1200 x 620 px
Carousel Display: 1200 x 1200 px
Stories: 1080 x 1920 px
Feed Ads: 1080 x 1080 px or 1200 x 628 px
Right column Ads: 1080 x 1080 px
Instant Articles: 1080 x 1080 px
Marketplace Ads: 1080 x 1080 px
Facebook Search: 1080 x 1080 px
Sponsored Messages: 1080 x 1080 px
Messenger Ads: 1080 x 1080 px
Messenger stories ads: 1080 x 1080 px

 

Tips on using Facebook:

  • Facebook is personal. People join and look at Facebook to catch up on what’s what in the news, their friend groups and their favorite businesses! 

 

LinkedIn Sizing

 

Profile Photo: 400 x 400 px
Cover Photo (recommended): 1584 x 396 px
Company logo size: 300 x 300 px
Page cover image size: 1128 x 191 px
Life tab image size: 1128 x 376 px
Life tab custom modules: 502 x 282 px
Life tab company photos: 900 x 600 px
Square logo: At least 60 x 60 px
Blog Post Link: 1200 x 627 px
Sharing link in update: 1200 x 627 px
Stories: 1080 x 1920 px
Company logo size for ads: 100 x 100 px
Spotlight ads logo size: 100 x 100 px
Spotlight ads custom background: 300 x 250 px
Sponsored content: 1200 x 627 px
Sponsored content carousel images: 1080 x 1080 px

Tips on using Linkedin:

  • Linkedin is a popular way to share business ideas, job postings, milestones in your company and more. 

Pinterest Sizing

 

Profile Photo: 165 x 165 px
Cover photo:  1440 x 810 px
Pins image size (recommended): 1000 x 1500 px
Square Pins: 1000 x 1000 px
Collection Pins: 1000 x 1000 px or 1000 x 1500 px
Story Pins: 1080 x 1920 px
Ads & Carousels: 1000 x 1000 px or 1000 x 1500 px
Shopping Ads (recommended): 1000 x 1500 px

Tips on using Pinterest:

  •  Pinterest is where people take themselves to get inspiration, motivation and dream about their future.

Google Business Sizing

Profile Photo: 250 x 250 px
Shared Image 497 x 373 or 3150 x 150 px
Cover Photo: 1080 x 608 px
Default Image Size:
720 x 540 px
Maximum Image Size:
2120 x 1192 px
Minimum Image Size:
480 x 270 px
Recommended Image Size:
1024 x 576 px
Google Event Image Size:
1080 x 608

 

Tips on using Google Business+ :

  • A major reason for posting on Google Business is because it works in favor of Google’s algorithm and gets your business known!

Come back and visit us on May 24th to find full Twitter and Google Sizing guides! 

For now, please take advantage of our other blogs such as Vision Vs. Mission Statements!

Twitter Sizing

 

Profile Photo: 400 x 400 px
Header photo (recommended): 1500 x 500 px
In stream photos: 1024 x 512 px
Twitter card (tweet includes URL):
120 x 120 px (minimum)
Fleets: 1080 x 1920 px
Single & Multi Tweet Ads:
600 x 335 px (minimum)
Video or Image Website Card: 1200 x 628 px
App card image:
800 x 418 px or 800 x 800 for square
Carousels:
800 x 418 px or 800 x 800 for square
Direct message card: 800 x 418 px
Conversation card: 800 x 418 px

 

Tips on using Twitter :

  • Twitter is like a mini-blog. Users can post short blurbs about their lives and is popular among students, government officials, and the general public.

YouTube Sizing

Profile Photo:

800 x 800 px

Banner:

2048 x 1152 px (minimum) Minimum area for text/logos without being cut off: 1235 x 338 px

Video Size:

1280 x 720 px (minimum)

Videos intended for sale/rental:

1920 x 1080 px

 

Tips on using YouTube

  • YouTube is a video channel where users can share their talents, educational instructions, story or a long list of ideas.

Come back and visit us on June 9th to find full YouTube and TikTok Sizing guides! 

For now, please take advantage of our other blogs such as Vision Vs. Mission Statements!

TikTok Sizing

Maximum File Size (Andriod)

72MB

Maximum File Size (iOS)

287.6 MB

Ideal Video Size

1080 x 1920 px

Video Margin

Top & Bottom: 150 px

Profile Picture:

200 x 200 px

Frame Size:

1080 x 1920

 

Tips on using TikTok

  • Tik Tok is a platform where trends change by the hour. Before posting, make sure to research popular trends

Instead of trial and error, now you can get your social media images sized correctly the first time. Feel free to bookmark this page as a reference to keep your brand looking sharp 24/7. 

Don’t want to keep up with the Joneses? We’ve got you covered – Here at Myer’s Marketing Management, Social Media Management is one of the services we offer! Call today to set up a discovery meeting and see if we are the right fit to help one another win!

Yay! You made it to the end! Please take advantage of our other blogs such as Vision Vs. Mission Statements!

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