Traditional media buying is the process of finding, negotiating, purchasing, and the strategy of ad placements on various advertising platforms. Ranging from television to billboards traditional media buying requires an understanding of rates and ratings. Without this deciding which inventory to purchase can be challenging and confusing. While it’s possible for companies to handle these pursuits on their own, most fast-growing companies hire media buying services to help them.
Typically, media planning services also include a research phase, which evaluates your company’s target audience and overall goals for a successful campaign strategy. When a company partners with a media buying team, those media buyers are responsible for purchasing the ad placement and for continuing to monitor and optimize the advertisements throughout the campaign.
If you’re in need of media buying services, Myers Marketing is here to help. We make it simple to develop your television + radio commercial media placement strategy. Here’s a brief overview of our specialties:
Television Commercial Placement Negotiate competitive rates on top rated local television and cable channels. Simply tell us your goals, and we’ll work with you to make them a reality.
Radio Commercial Placement Whether you are interested in advertising on a small local channel or larger programming, our team can help you secure the placement to reach your audience.
Outdoor Media Placement If you are considering placement on a billboard or other outdoor media placement we can help. Our team can walk you through outdoor media placement strategies and sort through the options.
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the media buying process
If you’ve never used media buying services, it’s understandable to have some questions about how the process works. Here’s a brief breakdown:
Audience Research. During the audience research phase, our media buying team will research your target audience and best determine how they shift according to media outlet. This information will then be used to identify the most effective media outlets to consider to form the campaign.
Planning. The planning phase include allocating the spending across ad type. This process breaks down how much of your campaign budget will go to what kinds of advertising. This phase also includes quantifying the campaign’s reach.
Execution. The implementation phase, where our media buyer team develops a plan to execute the campaign. We work closely with you to ensure this execution goes as smoothly as possible, and make it easier for you to reach your goals and earn a positive ROI from your new placement. Integral in the execution phase is careful analysis, which will measure the campaign’s success across several different metrics. Our team will track your campaign’s performance and help take the proactive steps needed to reconcile the results with the outcomes you’d like to see. Having some help during the execution phase can make all the difference, not only in your ROI, but your stress levels.
your source for professional media buying
If you’re looking for a skilled media marketing partner, but aren’t sure where to begin, we can help. Your source for intelligent, professional, creative media buying services and brand design tailored to you. Our small team will help you locate the most lucrative media opportunities for your campaign, oversee the purchasing process, and help you orchestrate your ad from start to finish. We work hard to make this an enjoyable process. Contact our ad shop to learn more about the process or schedule a meeting for this month.